Campaigns Crafted for Conversion,
Designed for Loyalty
NarvarDesigned a scalable communication framework that united Marketing, Customer Success, and Product teams. Fueling demand gen efforts, enhancing customer education, and enabling continuous experimentation to optimize results.
The Opportunity
A great campaign starts with messages that actually matter to your audience. In order for it to be successful they need to connect with real buyer needs at every funnel stage. From initial awareness through partnership. This requires constant experimentation with messaging, creative, and positioning to discover what resonates and drives genuine conversion.
My Role
Creative Direction
Brand Strategy
Design
Copywriting
Project Management
Supporting Team
Stephanie Cafasso, Sr. Designer
John Francis, Designer
Digital AdsStop the Scroll
and Start Conversations
Pipeline generation was mission-critical for our sales team. I developed a Figma template system that revolutionized our ad creation process, enabling designers to maintain brand consistency while I focused on crafting messages that resonated with decision-makers. Through systematic experimentation and performance analysis, I continuously refined copy and creative to maximize conversion rates. The template system accelerated our iteration cycles, allowing us to test and optimize campaigns 3x faster.
Landing Pages Built to Beat the Competition
As competitors flooded the post-purchase space, differentiation became everything. I collaborated with Marketing and Demand Gen teams to create conversion-optimized landing pages that positioned Narvar as the clear leader. By leveraging industry best practices and buyer psychology, I crafted copy and designs that highlighted our superior capabilities and ROI, giving prospects compelling reasons to choose us over newer market entrants.
Seasonal CampaignsAnticipating Customer Needs
Success in retail means thinking seasons ahead. Our customers prep for the holiday rush during summer downtime. I supported the development of our annual peak season campaign, partnering with Product and Customer Success teams starting in July. I concepted themes and designs that combined best practices, consumer trends, and product features into an engaging digital experience. This proactive approach reinforced Narvar's position as a strategic partner who understands retail rhythms.
Onboarding EmailsAccelerating Time-to-Value
Winning customers is just the beginning. Successful onboarding determines long-term partnership success. I strategized with the Customer Success team to create a nurturing email sequence designed to educate new customers and accelerate their path to impact. Each email we crafted highlighted best practices and product capabilities while guiding users to relevant support resources, ensuring faster adoption and stronger customer relationships.
Newsletters Fueling Business Growth
Industry leadership requires demonstrating expertise beyond your own product. I partnered with Marketing and Product teams to develop monthly newsletters showcasing articles, research, and product innovations. We created a content calendar aligned with our product roadmap and integrated it with broader campaign messaging, ensuring every touchpoint reinforced our position as the post-purchase authority while helping customers grow their businesses.
