Gabriel
Hernandez

Design leader building AI-powered commerce, operational systems, and post-purchase experiences for modern retail brands.

Scaling Design at Narvar
A young man with glasses and dark hair, wearing a button-up shirt with rolled sleeves, standing with arms crossed against a plain background.
  • Lenovo logo
  • Narvar logo
  • Disney logo in white on a black background.
  • Spotify logo with white text and icon on a black background.
  • Adidas logo with three stripes above the brand name in white on a black background.
  • Andreessen Horowitz logo in white text on a black background.
  • Cisco logo, white design on black background
  • Levi's logo with registered trademark symbol on a black background
  • Intuit company logo in white on a black background
  • Logo of Big Heart Pet Brands with a heart shape and paw print graphic.
  • Cradle to Cradle Products Innovation Institute logo with text and interconnected infinity symbols.
  • Tesla logo in white against black background.
  • White "dwell" text on a black background.
  • Edelman logo with geometric arrow design on black background
  • Del Monte logo with the words "Del Monte Quality" in stylized font on a decorative emblem.
  • Xero logo in black and white

How I Lead

Operational Clarity

I build operational frameworks that align design, product, engineering, and GTM teams around measurable business goals.

Design With Accountability

From KPI dashboards to prioritization systems, I connect creative work to organizational impact and visibility.

Accelerating Innovation

I embrace AI and emerging technologies to accelerate workflows, encourage experimentation, and help teams focus on strategy, creativity, and impact.

High-Performing Teams

I develop growth frameworks, mentorship systems, and collaborative cultures that help organizations mature alongside the business.

Work Samples

CartAI brand identity and website design for an AI-powered ecommerce checkout platform
“In a short timeframe, Gabe took our startup from zero to launch with focus, flexibility, and executional rigor. I would recommend him to any startup or growth-stage company looking for a creative partner who is strategic, detail-oriented, and easy to work with.”
— Manil Uppal, Founder @ CartAI
AI-powered commerce assistant interface and product experience designed by Gabriel Hernandez

Videos Bringing
the Brand to Life
with Motion

Learn About Narvar’s Videos →

Two wireless earbuds with cords tied around them, attached to charging cases, against a plain background.

On the Move:
Powering NudeAudio’s Global Debut

Learn About NudeAudio’s Website →

Appriss Retail product marketing and AI fraud prevention design work by Gabriel Hernandez
“Gabe played a critical role in shaping and launching our AI-powered fraud prevention experience, helping translate complex operational workflows into an intuitive product interface. His ability to bridge product strategy, UX, and storytelling accelerated both internal alignment and market readiness.”
— Vishal Patel, Chief Product Officer @ Appriss Retail
People celebrating with colorful powder thrown into the air during a festival or event.

Eat. Drink. Play.
Unlocking the City's
Hidden Gems

Learn About Sosh →

Cover page of an annual report titled 'State of Returns 2024', featuring a young woman smiling and holding a phone, with icons of a shopping bag and arrows.

Content Produced
with Industry Data
and Insights

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Color guide chart displaying base shades, gray shades, brand colors, and shades of green and blue with labels and color codes.

Website Redesign Powered by
Design Systems

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Pylon Lending brand identity and fintech website design by Gabriel Hernandez
“Gabe supported the design of our website solutions pages from end to end, delivering thoughtful, high-quality designs while also bringing a strong perspective on what makes a solutions page actually work. ”
— Brett Byron, VP of Growth & Marketing @ Pylon Lending
Retail technology tradeshow booth and experiential marketing design for enterprise ecommerce brand

Immersive Experiences That Leave a Lasting Impression

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Mobile wallet and post-purchase tracking app experience designed for ecommerce consumers by Gabriel Hernandez

Consumer App Making Retail Simpler for Millions of Shoppers

Learn More  →

Digital graphic highlighting the $1 trillion problem of retail fraud, featuring a silhouette of a girl with a notification for claiming a refund, shield icon with a box, and text about AI-powered returns management.

Campaigns Crafted for Conversion, Designed
for Loyalty

Learn More  →