Where Brand Voice Meets Research Driven Content Design

Narvar

Developed a content design system for Narvar that streamlined production and strengthened collaboration with Marketing. Showcasing the brand’s expertise backed by research and insights from billions of user interactions.

Three overlapping reports and guides related to business software, including a report titled 'State of Returns' with a woman holding a phone and shopping bags, a software guide on retail returns, and a build or buy report on post-purchase experience software. 
The Opportunity

As a pioneer in the post-purchase space, Narvar identified gaps in the ecommerce journey that others overlooked. Surfacing meaningful user behaviors and trends. Showcasing these insights to retail leaders through reports, eBooks, and guides helped demonstrate the value of Narvar’s product suite, driving both conversion and brand authority.

My Role

  • Creative Direction

  • Brand Strategy

  • Design

  • Copywriting

  • Project Management

Supporting Team

  • Stephanie Cafasso, Sr. Designer

  • John Francis, Designer

Build vs. Buy eBook

How to choose the right post-purchase experience software for your business.

Futuristic digital artwork of a shopping cart with a glowing blue globe in the background, neon cityscape, and construction cranes, with overlaid text "Build vs. Buy" and a subtitle about choosing post-purchase experience software.
Open book or brochure with text on the left and right pages. The left page discusses post-purchase customer experience and statistics, with a dark blue background. The right page contains a title in blue, and text about building customer loyalty, with a photo of a man sitting at a desk looking frustrated, with boxes and a laptop in front of him.
An infographic and text explaining post-purchase experience software, including a process diagram showing stages from pre-purchase to return and exchange, and various features related to customer delivery and return management.

State of Returns Report

Revolutionizing Returns:
The Reverse Checkout Advantage

Cover of the 2024 Narvar State of Returns report featuring a smiling woman holding a smartphone, surrounded by graphics of a large arrow, a shopping cart, and a cardboard box filled with shoes and packing paper, set against a blue background.
Two-page infographic displaying survey data about online shopping habits and return policies, including charts, percentages, and text explanations.
Page from a report or guide titled "Retain Customers" with the subtitle "How to give customers the return experience they want without breaking the bank." The page discusses factors influencing return methods, focusing on cost, convenience, no re-packaging, distance, and label requirements, with a section highlighting the importance of managing costs in returns and offering domestic return solutions.

The Ultimate Guide to
Retail Returns Software

What you want to know. What you need to know. What you should know.

Cover page of a guide titled Retail Returns Software with various icons representing data analytics, e-commerce, and logistics.
A digital page split into two sections. The left side has a blue background with a large text that says '3 things you must consider when shopping for a returns solution' and an illustration of a smartphone with a return symbol, icons of packages, charts, thumbs up, and shopping carts. The right side is white with black text, numbered '1', and discusses return solution cost savings.
Open retail return guidebook with sections on return options, exchange offers, store credit, refund monitoring, and self-service return process; includes visuals of a smartphone showing a refund notification and various clothing items.