Videos Bringing the
Brand to Life with Motion

Narvar

Brand building was just the beginning. Storytelling brought Narvar to life. These videos were designed to engage, convert, and educate across the funnel.

The Opportunity

Narvar's story was getting lost in static content. We needed dynamic storytelling that could energize trade shows, showcase product launches, and educate users effectively. It needed to be bold, engaging, and built to inform.

My Role

  • Creative Direction

  • Brand Strategy

  • Storyboards

  • Design

  • Copywriting

  • Project Management

Supporting Team

  • Stephanie Cafasso, Sr. Designer

  • Madison Kelly, Sr. Animator

  • Vidico, Agency

Designing Stories Frame by Frame

We had all the right ingredients to create something truly dynamic. I partnered with Product Marketing to craft scripts that nailed our product capabilities while solving real business problems. From there, I developed multiple storyboards that brought these stories to life, blending existing brand elements with fresh illustrations and custom iconography.

Through iterative refinement, I collaborated with animators to perfect every detail. Pacing, text animation, and soundtrack became critical design elements we carefully tuned. But the real challenge was designing for dual consumption. Trade show environments meant no voiceover or sound due to noise levels, making on-screen messaging absolutely crucial. Yet when the same content moved to digital platforms, audiences could enjoy the full immersive experience with audio. This dual-purpose approach ensured our stories worked everywhere they needed to.